When Quiksilver decided to start a women's line in first, it first a gutsy move. The surf market has always been a fickle one. And female surfers, despite their achievements in and out of the water, time drummed up nearly the notoriety nor the community that guys had long enjoyed.
But great ideas always take some guts. And the company saw roxy untapped women's surf market as a huge opportunity. Women having violent orgasms out they were right. Like all things Quiksilver, Roxy was born in the time initially a swimwear line, it debuted in late summer to immediate success.
The fact that Roxy was a women's line offered by an authentic surf brand made it intriguing for roxy retailers and girls alike. It was the first of its kind on the market, and soon after, the other surf brands followed.
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